The Joint Commission

Marketing Manager

Job Locations US-IL-Oakbrook Terrace
Job ID
2020-4315
# of Openings
1
Category
Marketing

Overview

GENERAL SUMMARY

 

In collaboration with the Director of Domestic Segment Marketing, defines the overarching marketing strategy measurable growth and Marketing Qualified leads (MQLs) within a specific health care setting for all related Enterprise products and services. The marketing manager is the leader on our team in telling our brand story within a specific healthcare setting.

 

Responsibilities include helping to identify product positioning and messaging platforms, developing value propositions, strategic multi-channel marketing plans that align to business targets, crafting and monitoring annual budgets, identifying and developing key content and drawing actionable insights from campaign analytics to improve upon future marketing initiatives.  With guidance, present and defend plans and/or budgets to leadership throughout the Enterprise.

 

Also collaborates with executive-level leadership in the development of the annual business plan and new product development initiatives including identification of, and research into potential new markets.

 

 

Responsibilities

PRINCIPAL DUTIES AND RESPONSIBILITIES

 

  1. Develop and oversee implementation of integrated marketing plans to support new customer acquisition targets, aid in retention, and strengthen overall brand loyalty.
  2. In collaboration with the Director of Segment Marketing, plan, direct, and monitor all marketing and sales messaging activities for the segment, including digital channels (online advertising, Google Adwords and PPC campaigns), email campaigns, direct mail campaigns, conferences, social media, and special events.
  3. With Director guidance, identify campaign success targets and regularly report progress-against-goal to leadership.
  4. Develop actionable insights from a variety of analytics, reports and market research to make improvement to campaigns and content. Identify A/B testing opportunities.
  5. Implement a segment-level content strategy that aligns with the buyer journey and supports sales enablement. Work with external agencies or internal design staff to produce a wide array of content/collateral including interactive digital content and executive-level pitch decks. Develop and with guidance, enhance website content to maximize key conversions from this critical channel.
  6. Participate in cross-functional teams to identify segment needs/drivers, future market trends, product enhancement opportunities, and pathways to improve customer loyalty as well as contribute to strategic planning direction. Work in tandem with Market Research to analyze research results, determine and participate in presentation of actionable takeaways to Enterprise stakeholders to improve growth.
  7. Assist in the annual business planning and budgeting processes. Perform business, competitor and economic/sales analyses.  With guidance craft, present and defend annual budgets among executive-level leadership across the Enterprise. 
  8. Possess a working understanding of the domestic healthcare system, segment level commercial products/services and relevant Enterprise offerings.

Qualifications

 

Requirements:

  • BA/BS degree and at least 5 years of progressive B2B marketing experience preferably in the healthcare industry.
  • Knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Twitter, LinkedIn).
  • Experience crafting email marketing campaigns and familiarity with marketing automation platforms like Marketo, Eloqua or Constant Contact.
  • Excellent written and verbal communication skills -- there is a heavy amount of writing, presenting/selling ideas and external storytelling in this role.
  • Ability to synthesize information (campaign metrics, market research findings, etc.) into actionable marketing strategies and plans.
  • Experience working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring campaigns to life.

 

 

 

 

 

 

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