In collaboration with the Director of Domestic Segment Marketing, defines the overarching marketing strategy measurable growth and Marketing Qualified leads (MQLs) within a specific health care setting for all related Enterprise products and services. The marketing manager is the leader on our team in telling our brand story within a specific healthcare setting.
Responsibilities include helping to identify product positioning and messaging platforms, developing value propositions, strategic multi-channel marketing plans that align to business targets, crafting and monitoring annual budgets, identifying and developing key content and drawing actionable insights from campaign analytics to improve upon future marketing initiatives. With guidance, present and defend plans and/or budgets to leadership throughout the Enterprise.
Also collaborates with executive-level leadership in the development of the annual business plan and new product development initiatives including identification of, and research into potential new markets.
PRINCIPAL DUTIES AND RESPONSIBILITIES